Online store built from scratch instead of DM sales
CLIENT'S TASK
The Anti-Abuse brand sold through a VKontakte group and Instagram: every sale meant a DM conversation, manual processing, zero analytics. It needed a full-fledged store that works for the brand and sells without a manager involved.
WHAT WAS DONE
—Designed the store structure around the brand's philosophy from scratch
—Built the catalog, cart and checkout
—Connected payments and full-funnel analytics
—Ran a series of tests on the hero section and product cards
STACK
Online store, payments, analytics
RESULT IN NUMBERS
10.4%
order conversion rate (was 2.1%)
×5
conversion growth vs. starting numbers
3 wks
from brief to launch