English course landing page that paid back ad spend in 2 weeks
CLIENT'S TASK
An English course creator from Kazakhstan was already buying traffic from bloggers, but the page wasn't selling: people read the course curriculum and left to think it over. The goal was to turn interest into payments.
WHAT WAS DONE
—Rebuilt the offer: from the 'course curriculum' to the student's result
—Adapted the page for the Kazakhstani market and mobile traffic from social media
—Added a simple checkout flow without registration
STACK
Landing page, payments, traffic-source analytics
RESULT IN NUMBERS
2 wks
until ad budget paid back
4.8%
conversion to payment
−60%
cost per lead