Relaunching an online store: convenient for both customer and owner
CLIENT'S TASK
The founder already had a working MVP — but every seasonal drop required code changes. On launch day the site crashed under load. Managing the catalog without a developer was impossible. It needed a tool that's convenient for both the customer and the owner.
WHAT WAS DONE
—Redesigned the customer interface for a smoother purchase flow
—Built a full admin panel for managing the catalog without a developer
—Optimized the architecture for drop-day load
—Seasonal launches are now done through the panel in minutes
STACK
Web app, admin panel, product catalog
RESULT IN NUMBERS
10 min
launching a new drop via the admin panel (was: code changes)
0
site crashes on launch day
−70%
time spent managing the catalog